The architecture of the building is asymmetrical, with: - a stepped feature on t he upper floors of the Hotel entrance end of the building. - featuring palm tree gardens on top of the room beneath. - an atrium ascending from the lobby to the 8th floor of the hotel. - an open-air area passing through the entire building, ascending 3 floors of the banquet hall. - a stepped feature leading from the 6th floor banquet hall, towards the apartment entrance end. - underground parking is accessed from the hotel porch, featuring a turning clock. - the building has 3 hotel guest elevators, 3 apartment elevators and 2 elevators dedicated to the banquet hall. The hotel is located at the heart of the city in Deira. Existing buildings surround it. It is situated in a predominantly residential area hence has a lot of peace and tranquility. The main shopping area is just 5-minute walk from the hotel. The clock tower is a good central point to the hotels proximity to the business areas. The airport is just a 10-15 minute drive from the hotel.